How to identify your ideal client

But how do you identify who your ideal client is? Let’s break it down.

Analyse Your Current Client Base

Start by reviewing your existing clients. Consider the ones you truly enjoy working with and those who consistently value your services. Ask yourself:

- What industry are they in?

- What is the size of their business?

- How do they communicate and engage with you?

- Are they organised, collaborative, and respectful of your time?

Identify Their Common Traits

Look for patterns among the clients you enjoy working with. Do they share:

- A similar revenue size?

- A focus on long-term growth?

- A specific way of managing their finances or handling projects?

These patterns will give you clues about who your ideal client might be.

Understand Their Pain Points

What problems are these clients facing, and how does your expertise help solve them? For example my ideal client may struggle with cash flow management, compliance with ever-changing regulations, or not have the expertise when choosing the right software which will grow with their business. When you know their challenges, you can position your services as a perfect solution.

Define Your Niche

Specialising in a specific industry or type of client can set your business apart from the rest. At LJM Bookkeeping, we enjoy helping service based Limited companies with their finances. A niche helps you tailor your offerings and marketing, making you an expert in that area.

Consider Their Values and Culture

An ideal client isn’t just about industry or revenue. Their values should align with yours, creating a mutually respectful and positive working relationship. Think about:

- Do they value regular, proactive communication?

- Are they invested in working together?

- Do they prioritise transparency and collaboration?

Create a Client Persona

Combine all these details into a detailed client persona. This should outline the typical demographics (age, location, business size), psychographics (values, goals, challenges), and any other relevant attributes. Having this persona will guide your marketing efforts and help you attract more clients who are the right fit.

Be Selective in Your Marketing

Now that you know who your ideal client is, tailor your marketing efforts to speak directly to them. Use language, examples, and pain points they’ll relate to in your blogs, social media posts, and promotional materials. 

Buy our client matrix here...

At LJM Bookkeeping we love to work with clients that share the same values as us. If you're a Service Based Limited company who is passionate about your business and wants to embrace technology in order to grow, we’d love to chat!